19A- Idea Napkin No.2

1) Me : My name is Gianna Caceres, I am 21 years old studying marketing and advertising. I am the second member of my family to ever go to college, following my Mother. My mom was a first generation college student who attended UF for her bachelors and Law school all while having my sister and I with her. My mom has always been a huge inspiration for me because she did it all with zero help or support and growing up my mom gave me all the tools necessary to succeed. The way I see it, if my mom was able to do everything she did without having parents who spoke English, had any money or education, than I am more than capable with all the resources I have at my disposal. My hobbies include drawing, journaling, binging shows and hanging out with my friends. I also have a crazy shopping addiction but that's a whole other story. I really liked doing these assignments because marketing is right up my ally. With my knowledge of marketing and sales, I see my business flourishing if it is something I plan to pursue after this whole corona virus gets situation. I am a peoples person, a people pleaser and I am very well versed. Pretty sure I can convince anyone of anything and that is how I plan thriving in this line of work. 

2) What am I offering to customers? I am offering a product service that will allow people to track their cards without the hassle of tracking it down themselves. I will work closely with card companies such as Amex, Mastercard and Visa to install a tracking device in these cards so that others are able to track them down via Bluetooth through an app that can be downloaded onto a smart phone via app store. One thing that I did not think about till just now is how helpful this may be for law enforcements as well. While they track down cards by pin pointing the last few transactions made in the card, with a tracking device installed, they'll be able to catch the culprit whether or not the card is being used!

3) Who am I offering it to? While a majority of people own cards no matter the age, I will be closely observing the use of college students and teenagers who I feel lose their cards more often than adults do. College students and teenagers have yet, in my opinion, established an everyday routine. You get to an age where from there on out, you're basically doing the same thing everyday at a set time. You tend to be more responsible when you're on a set routine. With the hectic lives college students live, it is a little harder to stay on top of things. 

4) Why do they care? No one likes misplacing an item. Especially something you use practically everyday. It is also very inconvenient having to wait an entire week to get a new card at your disposal. If the service is available to you, why not use it?

5) What are your core competencies? This has yet to be done and I think that is why it is such a unique Idea. There are no cards in the world to my knowledge that have this capability. With everything advancing and it already being 2020, it shocks me and many others that this isn't a thing already. 

Feedback memo: I believe that all my values and core competencies work together very well. With my knowledge and marketing and my drive to succeed, I feel there really isn't stopping this idea from blossoming. I would obviously have to figure out the logistics of it all but everyone I have spoken with has agreed that this idea should be put into action. I have yet to run into a bump in the road with all of this and feel the only thing I must do is reach out the card companies to hear their insight. 

18A-CREATE A CUSTOMER AVATAR

College Teen who party "too much"My Customer Avatar is going to be between the ages of 18-23. He/She typically wakes up at 12pm noon and skips breakfast and goes straight to lunch. They''ll roll out of bed, brush their teeth and ask their friends if they wanna go out to brunch. They'll get to brunch around the end of it, say 1:30pm. They'll order a burger-- first meal of the day and get bottomless mimosas while they're at it. They'll end up getting cut off after their 2nd pitcher and will ask for the check immediately after. They'll pay for their meal and bottomless mimosas and not thinking twice, they'll leave the restaurant carelessly forgetting their card in the check book. They'll go home, put on friends and fall asleep 15 minutes into it. 4 hours later they'll roll out of bed and ask their roommate if they wanna hit bento for dinner and of course their roommate will say yes. They'll get to bento and quickly realize their card isnt in their wallet and confused and dazed, they'll say "Hey i cant find my card, can you pay and I'll venmo?"


My customer is careless, lives life on a day by day basis basically repeating the same go to sleep drunk and late, wake up hazy and feeling ill, they rarely eat breakfast but never skip lunch. They'll occassionally skip their 10am class because they "overslept" when in reality they heard their alarm and decided to turn it off anyways. They never miss a ladies night or latin night at white buffalo. Study by day, rage by night is their motto. Every night they risk their life but somehow always make it home safe. They like reality tv shows and making kraft mac and cheese because its how they "save money". They're constantly loosing their debit cards and venmo has become a lifestyle not an app.

14A- HALFWAY REFLECTION

1. In order to stay on top of this class, it is super important not to procrastinate. All my life, I have waited till very last minute to do things and sometimes I feel more stressed out than other times. Procrastinating in this class is a good way of setting yourself up for failure. I won't lie and say that I am always on top of my work in this class, because I'm not. But the times that I actually put time aside and do my work for this class early, I feel a lot more relaxed and I think that reflects on my work. Putting time aside for this class in particular would be in your very best interest if you plan on succeeding.

2. I sometimes find myself reading through instructions of an assignment and saying to myself "this isn't really worth the few points" but quickly shake myself out of that mentality because that is how I failed this class last semester. Each point counts and it is very important you realize that sooner than later.

3. My 3 main tips would be to not procrastinate, find a relaxed setting to work on assignments in to reduce stress and make your ideas flow better and lastly, do all your work. If you attempt to do every assignment then forgetting an assignment or two wont be that hard of a blow on your grade. But if your constantly skipping assignments on purpose then forgetting to do some as well, you will not succeed in this class.

11A- IDEA NAPKIN NO. 1

 My Name is Gianna Caceres aspiring a career in marketing. Growing up, I always found small ways of making my own money whether that was setting up a lemonade stand in the summers, making my mom set up a garage sale for my barbies or growing up and selling my old clothes to friends or stores that would take them. I have always been super business orientated and creative with my styles in selling. I use to decorate extravagant posters to draw attention from drivers when they would pass my house. As I got older, I started playing around with adobe illustrator and creating works of art through my laptop. I feel like I would be a well rounded business woman because I am motivated, determined, creative and quick on my feet. I'd personally call myself a one woman show. I'd like to take my business proposition all the way. While a team would make things go a lot smoother, I believe I could 100%  do this on my own. My idea would help irresponsible people feel better about their irresponsibility. I would be the creative director of my product (design the material), market on my own (find the appropriate audience and outreach) and eventually find a team to help me out with the knitty griddy of it all. I am offering a service to my audience. A service that will help them track their misplaced debit or credit card. My cards will have a chip in them, similar to ones already installed, that will be connected via Bluetooth to any smart device through an app that I will create to help you easily track your card, similar to the "find my devices" app installed to I phones right now. I am offering this product to all people. Even those who don't find themselves to be irresponsible because it is always good to take measures to ensure that you will be okay if anything were to happen. If you're anything like me, your card is getting misplaced often. If you're also anything like me, you have your card linked to 23 different websites, cashapp and venmo. It is a huge struggle every time I lose my card because I have to go the extra mile to enter my new card information. I want to put an end to all that hassle with my service. This has yet to be done. I would be the first one working on this sort of technology. While it has been spoken about, no one has put the time and effort into making this an actual thing and that is exactly what I plan on doing.

9A- Testing the Hypothesis

From conducting my interviews, I was able to infer the following:

WHO:
Those who lie inside the boundaries of my opportunity would be those who feel like they lose their cards often. Anyone who would rather find their card instead of going to the bank/waiting in the mail for a new one. Also anyone who can see themselves only benefitting from this product. From my interviews, I found that 4/5 people would say they would only benefit from this service. Many people may be responsible, but as a precaution, it is always better to have the tracker than to not.

WHAT:
There has yet to be a service like this. Although there are mobile card apps such as apple pay, Venmo and cash-app, there really isn't anything out there like a card tracker. While these mobile apps might be just as convenient, some people like to keep it old fashion and just have their card in hand. I use Venmo and cash-app to pay others, but my apple pay is personally not set up because I just use my debit card instead.

WHY:
Because their is no other service like this, it makes the people want it. Most people don't know they need something until they've had a taste of it. In this case, while their are mobile payment apps, no one likes losing their stuff. Especially a debit card that anyone could easily find and use. If there was some sort of tracker installed in the card, people are able to track down their cards a lot quicker than the manual way. I feel like people need this product more than they realize. With everything turning digital, it may be hard to compete. But if this wasn't an option and just a simple installation in newer cards, it would be a great feature to have.

8A- SOLVING THE PROBLEM

"Find my I-phone", an app by apple, has done a very great job of making it easy to find all of your apple products in one app. Not only does the app locate the last place your device was on wifi, it also gives you an option to erase that product, label it as missing and even send it a little chime if it is near by for you to easily track it.

For my product, I would like to offer a similar service. Lately, Cards have added a security chip to make it easier to combat theft and fraud on cards. If I could figure out a way of adding a similar chip with a GPS installment to locate the last place your card was near you, many people would benefit. My Idea would be a a chip pre-made on the cards or a simple add on sticker like the "Tile tracking device" to wipe all worries of a missing card away. While the idea is still in the works, A GPS installment that is Bluetooth compatible with your phone/app is generally the direction I am planning to go in.

7A- TESTING THE HYPOTHESIS PART 1

 The Opportunity: Credit/Debit cards are a commonly used item Nationally. I have found through research and conducted interviews that college kids are more likely than not to lose their cards here and there. These thin, flimsy cards are suppose to make it easy to purchase items on the fly. When they are missing, our lives feel like they are put on hold. In order to better keep track of our belongings, I believe some sort of tracking system should be put in place. 

 The Who: For this assignment I will be specifically targeting college students so that I can get a better understanding from young adults who may be a more irresponsible than established adults.

 The Why: it is very common for students to lose their debit cards during outings or just accidentally leaving their cards behind at food places. It is more common that young adults will lose their cards here and there because there's probably not as much money in there that people feel bound to guard with their lives. Again, we tend to be more irresponsible. 

 The What: Credit/debit cards are easily misplaced. Because they are so thin and flimsy, they are bound to fall out of pockets, get left behind and a million other reasons we tend to misplace things. 

Post Interviews Summary: After conducting my interviews, I found that 4/5 people could rely on a card tracker to keep their cards handy. The 1/4 stated that since he pays for everything himself, he tends to be more cautious with the whereabouts of his cards. This made me realize that when something is handed to you, you are more likely to mistreat/miss care for said thing. When it is something you work for on your own or provide for yourself, you are more likely to keep your eye on said thing. I believe this is why it is more common for young adults who rely on their parents to misplace their cards than parents themselves who fund everything on their own. This was an eye opening factor that I did not think about before conducting my interviews. It plays a huge role in whether or not you tend to lose your cards more often than not.